Our signature approach to Colour Lip Care.

Lips are thin and delicate, relying on protective lipids to help maintain a healthy-looking condition. They also have fewer natural oil-producing structures than skin, making them more prone to dryness and moisture loss — which makes lipid-rich nourishment especially important, and nourishing oils a strong care foundation for lip care.

Nourishing oils bring a modern, sensorial approach to lip care. As lipid-based ingredients, they have a natural affinity with the lips’ protective lipid layer, allowing them to integrate seamlessly with this layer and help deliver lipid-rich nourishment that supports comfort, softness, and a smooth, supple, healthy-looking appearance.

With a weightless, breathable-feeling texture, oils glide on effortlessly and allow colour to apply comfortably without feeling sticky or drying, while forming a comfortable veil of nourishment that feels natural on the lips.

Through Oil-Nourished Care, Maeva Beauti elevates lip care with nourishing oils that support the care and comfort experience, while colour makes it more expressive, beautiful, and desirable to wear every day.